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Five Reasons Your Small Business Needs a Website

The number of consumers who look up local business online has soared by nearly 100%. If you want them to pick you over your competitors, first, you should be found – through a website. You can be found in social media, but nothing proclaims professionalism like an effectively designed website.

If you’re still unsure whether you should get a website for your small business, ponder on the following:

More than 25% of consumers won’t deal with a business without a website.

Remember, we live in the digital age, and Americans spend an average of 23.6 hours online weekly, and up to five hours daily on their mobile phones. Consumers nowadays expect companies to have a web presence and tend to view one without a website as less professional.

People are looking for you online.

Among the benefits of having a small business website is being where consumers are. Companies that invest in an SEO-ready website also do so for many reasons. For starters, 97% of consumers check out local businesses on the web, and 93% of online experiences begin with search engine activity. Google performs about 3.5 billion searches every single day, and chances are, someone local is looking for something you offer, a product or service, right this very moment. Don’t lose their business to your competitor who has a website.

When looking for a business and engaging with them, majority of consumers rely on websites.

Aside from the fact that around 63% of consumers use websites to look for and engage with businesses, 93% of them also start with a search engine. As if that’s not enough, take note that consumers use approximately three sources before they actually decide to make a purchase, and 30% immediately eliminate a business just because they don’t have a website.

Digital web content influence commercial transactions.

When companies don’t have a website, they often say it’s because their industry isn’t online anyway. However, 75% of B2B buyers say digital website content has a considerable bearing on their buying decisions, and 62% say they can finalize a purchase decision exclusively based on that content.

Around 75% of consumers admit to judging a company’s credibility based on their website design.

Believe it or not, a business with a website tends to be trusted more than one without. Before engaging with a business, people will of course want to know if it’s trustworthy, and a website is the easiest place for them to check. Then again, websites are hardly made the same. A bad design can boomerang on you, so be sure to pick the right web development professionals.

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